Award Category: Best Marketing Campaign
(Sponsored by Rail Media)
The Abbey Line Community Rail Partnership & Hertfordshire Countryside Management Service won a ‘bronze’ award for the ‘Launch of the Abbey Line Trail’
More specifically, ACoRP was impressed with the team’s work in helping promote the Line for Off-Peak leisure activities. The campaign for the launch of this nine mile waymarked walking route started with early promotions using posters, flyers, leaflets and promotional displays at public events.
Closer to the launch date the campaign gained momentum with posters on trains and at stations. Articles in magazines, newsletters and press releases encouraged tweets and coverage on multiple websites. A launch event with walks led from two stations resulted in widespread coverage and ongoing interest.
Winners were announced at the gala dinner and presentation evening.
You can learn more about ACoRP here: (www.acorp.uk.com).